Welch’s Sparkling Juice
Welch’s wanted to generate excitement for its lesser-known Sparkling Juice. But with too few special occasions worth celebrating, we thought, why not create our own? So, we positioned Welch’s Sparkling as the perfect drink for all of life’s overlooked milestones with the help of a whimsical spokeskid, Charlie Cheersman.
TV / OLV / Social / Digital
Made at Terri & Sandy
Role: Senior Art Director
GCD: Mike Cicale, Todd Condie
Producer: Daniel Maughan
Director: Freddie Powell
GCD: Mike Cicale, Todd Condie
Producer: Daniel Maughan
Director: Freddie Powell