U-Haul


“U-hauling” is widely known in the gay community as lesbians moving in together way earlier than they should. We decided this was an opportunity to own that.


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Product Extensions



U-Haul Key + Ring Box
One question. Five words. “Will you U-Haul with me?”






The Inevitable Breakup Coupon




Merch + Lifestyle



U-Haul Lifestyle Collection
Featuring classics like Doc Martens, flannels, and beanies








Cat Carrier
The perfect carrier for you, your girlfriend and your newly adopted cat!




Brand Partnerships



U-Haul x CoStar App
Astrology + Lesbians = Gay at a Glance Notification



U-Haul x NPR Tiny Truck Tour Series
The hottest summer concert series featuring gay musicians




Just U-Hauled Trucks



Because too soon or not, nothing commemorates the official move-in better than this getaway truck!




︎ Made with Eleanor Fialk