When whole the world shut down in 2020, offices everywhere went dark, leaving countless items orphaned and ignored. Instead of letting a whole treasure trove of forgotten trinkets all sit and collect dust, we decided to sell these left-behind baubles for a good cause. Our little Pop-Up Shoppe sold nearly every item with all the proceeds donated to City Harvest NYC, helping to feed more than 33,000 hungry New Yorkers.

Microsite // Social // Digital

To launch our online pop-up shoppe, we took to our social media to announce our grand opening and posted our one-of-a-kind trinkets for anyone to purchase—first come, first serve!

Not only did we sell out all our shoppe’s items, we were also featured in several outlets like AdAge, Adweek, Campaign US, and PIX 11 News.