NyQuil Cold & Flu


THE SWEET RELIEF OF SLEEP

When you’re sick, taking medicine makes you feel a little better. But nothing beats shutting it all out and going to sleep.


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Seasonal OOH



Ads would appear in cities during peak cold and flu season








Instagram Stories





YouTube Channel



The Sweet Relief of Sleep Channel
A curated channel brought to you by NyQuil dedicated to putting you to sleep (click to enlarge)




Sleep Hypnosis Soundtrack



Paired with NyQuil, this guided hypnosis will quickly put you out of your misery




New Packaging + UberEats Coupon






UberEats Coupon
Placed inside each NyQuil package for those too sick to cook




Merch



The Sleep Well, Get Well Bundle
Feel Cozy, Then Feel Nothing PJ Set
NyQuilt Heated Blanket
Blackout Everything Curtains
Sick Slumbers Sleep Mask



Made at the VCU Brandcenter
Creatives: Joie Ha & Cara Hanson