When tasked with launching the new Icy Hot Pro Patch and Icy Hot Pro on a shoe-string budget, we had to get scrappy with editing techniques to create uniques pieces of digital content.

So without further ado, everyone’s favorite former 7’1’’ NBA athlete Shaquille O'Neal here to sell you some much needed topical pain relief. Ice ice, baby.

OLV // Social // Digital

Made at Terri & Sandy