Icy Hot Pro

When tasked with launching new Icy Hot Pro Patch and recutting Pro footage on a shoestring budget, we had to get scrappy with editing techniques to create four uniques pieces of online digital content.

So without further ado, everyone’s favorite former 7’1’’ NBA athlete Shaquille O'Neal here to sell you some much needed topical pain relief. Ice ice, baby.

OLV // Social // Digital

Made at Terri & Sandy

Role: Art Director
CW: Charlie Malone
CD:  JP Gomez, Chris Cannon
Producer: Michelle Strank
Director: Vince Peone