After positioning Aspercreme as the ultimate #heelhack solution to high heel pain, we were tasked with growing the second year of this campaign. We partnered with the fierce, fabulous, international icon and RuPaul’s Drag Race superstar, Nicky Doll. Because who knows high-heel pain better than a drag queen? We crowned Nicky as our first-ever AsperQueen and showed women everywhere how to spray and slayyy their high heel pain away.
 

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