Aspercreme: #heelhack

As a brand typically associated with your geriatric grandmother (sorry, Grandma!), Aspercreme needed a way to reach a younger audience. So when #heelhack emerged on TikTok—a hack for numbing your feet to pain before a night out in high heels, we joined in on the trend too.

In a quick 48 hours, we created a series of TikToks, which went on to garner over 30MM views, triple our CTR goal, and increase product sales by 70%.

Social // Digital

Made at Terri & Sandy

Role: Art Director
CW: Ashley Stinnett
CD: Mike Cicale, Todd Condie