After positioning Aspercreme as the ultimate #heelhack solution to high heel pain, we were tasked with growing this campaign. We partnered with the fierce and fabulous icon and RuPaul’s Drag Race superstar, Nicky Doll. Because who knows high-heel pain better than a drag queen? We crowned Nicky as our first-ever AsperQueen and showed women everywhere how to spray and slay their high heel pain away.

OLV / Social / Digital

Press
Life & Style
Us Weekly
In Touch
Pride
Pop Sugar

Awards
Webby Awards
People’s Voice Award x2
Shorty Awards
 Winner x3, Gold x2, Silver x1
The One Show
 Shortlist
MM+M Awards
 Gold