Aspercreme: AsperQueen

After positioning Aspercreme as the ultimate #heelhack solution to high heel pain, we were tasked with growing the second year of this campaign. We partnered with the fierce, fabulous, international icon and RuPaul’s Drag Race superstar, Nicky Doll. Because who knows high-heel pain better than a drag queen? We crowned Nicky as our first-ever AsperQueen and showed women everywhere how to spray and slayyy their high heel pain away.

OLV // Social // Digital

Featured Press
Life & Style
Us Weekly
In Touch
Pop Sugar

Webby Awards
People’s Voice Award x2
Shorty Awards

 Winner x3, Gold x2, Silver x1
The One Show
MM+M Awards

Made at Terri & Sandy

Role: Art Director
CW: Charlie Malone, Steph Vicari
CD: Mike Cicale, Todd Condie
Producer: Michelle Strank
Director: Sam Sulam